Mark Zuckerberg Launches New Shopping Platform Tool: Facebook Shops, For Small Businesses To Sell Goods Online
Facebook Chief Executive Officer Mark Zuckerberg launched Facebook Shops On 14 May 2020 To Help Small Business Owners To List Their Goods Easier On Facebook And Instagram For FREE.
Zuckerberg announced on Tuesday that business owners can set up a Facebook Shop and sell their products for free, giving the social media giant a leg up against competitors like Etsy Due to the Coronavirus Pandemic, most businesses have been forced to change their business model from physical shops to online ones.
Since the pandemic began, the company had announced a $100 million program to financially support more than 30,000 small businesses in 30 countries. This program came in the form of cash grants which include the provision of free advertising credits.
“If you can’t physically open your store or restaurant, you can still take orders online and ship them to people,” Zuckerberg said. “We’re seeing a lot of small businesses that never had online businesses get online for the first time.”
Photo Credit: Facebook
The Facebook Shops interface is similar to that of Facebook page, Instagram account, Instagram Stories, and other Facebook-owned properties. It lets business owners list their items for free. Business owners can tag their products during Facebook and Instagram livestreams. Customers can click on those tags to directly access to the product and its respective ordering page. They can also enjoy online shopping and direct purchases through Facebook Shops. Additionally, Facebook would not share their buying history publicly without their consent, as Zuckerberg promised.
“We want to give people a place to experience the joy of shopping versus the chore of buying. And we want to help small businesses adapt and make it easier for people to discover and shop for things they love,” Zuckerberg mentioned in the live stream on Tuesday.
One of Facebook Shop’s greatest features is that users can access Facebook’s augmented reality technology for their purchases. For example, if the customer is browsing health products, they will see a preview of these products on their timeline.
Other than Facebook Shops, Zuckerberg also announced the incoming release of Instagram Shops. Similarily built to Facebook Shops, Instagram Shops let customers browse and purchase directly without leaving either app.
Zuckerberg mentioned that in the future, business owners will be able to sell their products directly, through Whatsapp, Facebook Messengers, and Instagram Direct Message. Customers will be able to contact them directly and also track their deliveries records. Facebook has already partnered with some online shopping stores such as Shopify, Bigcommerce, and Channel Advisor to help business owners to start and grow their own Facebook Shops.
Unlike other shopping platforms, selling and listing fees will be charged to business owners. However, it has been observed that for customers to complete the purchase process, they will have to leave the Facebook app and visit the seller’s website. Only businesses using Facebook Shops’ Checkout will be able to conduct the transaction directly from Facebook. Facebook will charge business owners a selling fee for sales transactions if they use Checkout.
“We hope these tools can relieve some of the pressure small businesses are facing right now and help businesses of all sizes prepare for the future,” Zuckerberg said.
“Small businesses need a way to find new buyers and this is going to be an incredibly powerful new reality for everyone in the retail space to have these powerful tools natively on the Facebook platform.” Shopify CEO Tobias Lutke said on the live stream with Mark Zuckerberg.
Facebook Shops will start to roll out on Tuesday in the United States, and it will be more widely available in the coming months.
Let us stay calm and wait for it.