Curtin Malaysia’s IMMSC Launch: A Breakthrough As The Country’s First


Curtin Malaysia’s IMMSC Launch: A Breakthrough As The Country’s First

Earlier last Friday (September 7), Curtin Malaysia officially launches its Institute of Marketing Malaysia Student Charter (IMMSC). The former minister of trade and industry and former patron of the IMM, Tan Sri Rafidah Aziz is invited to officiate the launch.

The IMMSC of Curtin Malaysia, established in January 2018, is the Institute of Marketing Management’s (IMM) very first student charter committed to providing students of all disciplines a platform to enhance their marketing knowledge and skills.

The IMMSC has been organizing talks and workshops featuring key industrial and education facilitators. As a result, they have imparted relevant knowledge, shared experiences and conducted practical activities to help members expand their understanding of marketing.

The IMMSC also works towards building lasting and meaningful relationships with partner organisations. For instance, it organises industry visits from time to time to give members insights into the marketing profession.

Thus, the members are able to learn about the real-world application of marketing concepts and career opportunities available to graduates.

Marketers Must Adapt to the Changing Landscape of Marketing

Tan Sri Rafidah Aziz giving a public talk to Curtin Malaysia’s staff and students (Image via Curtin University, Malaysia Facebook)

In addition to the launch, the event is also accompanied by a public talk by Tan Sri Rafidah Aziz. She opined that marketers should change and adjust marketing strategies to effectively reach out to their customers.

According to her, marketing activists need to use ICT facilities to enable them to stay relevant and sustain the competition in the market.

On top of that, they also need to innovate by using a new dynamic method that can impact businesses such as interconnected Internet device tools (IoT).

The use of the Internet through these digital devices provides marketers with broad opportunities. Accordingly, they are able to give feedback towards the needs of customers at the right time, by the right device, with the right information.

Successful marketers focus on customer satisfaction and meet customer requirements that suit the company’s key competencies. Hence, they need to use their strength and expertise to provide the best service to their customers.

In a nutshell, marketers must be vigilant to the ever-changing marketing trends. Therefore, they need to be prepared to keep themselves up-to-date for the next ten years. This is the only way if they look forward to lead a successful marketing campaign.


Tan Sri Rafidah Aziz launching the IMM Student Chapter of Curtin Malaysia (Image via Curtin University, Malaysia Facebook)

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Kuscera Youngblood About the author

Her writing is focused on millennial content. Particularly local content. She's passionate about the local scene and wants more people to know about it through her writing. Check out her articles on, which she actively writes for.