5 Questions to Ask Yourself before Starting Your Business

starting business

5 Questions to Ask Yourself before Starting Your Business

Believe it or not, almost everyone has an entrepreneurial dream… to own a successful business or company.

But most people would tell you that it is not easy to start a business today.

In fact, before launching your business, you might want to ask yourself a few important questions first… to give yourself a clear direction of where you’re going with this business.

Take your time, figure out specifically what you are really up for before executing. This will greatly decrease the risk of failing in your first entrepreneurial experience.

  1. WHY am I starting this company? What kind of company will it be?

     Why starting your business

First and foremost, you need to set the company’s objectives and concept. You need to be clear and focused on these 2 fundamentals before everything else, because they decide the company’s value proposition, direction, branding, etc.

  1. WHAT am I going to sell?

 What does your business offer

Next, decide on what problems you can solve for your target audience, and what product (and/or service) you wish to offer as solutions. It’s best for you to do what you’re already good at (for higher success rate). Besides that, you must do your research to understand the current market trends.

  1. WHO are the target customers?

Who is the target audience of your business

With the plethora of market research resources out there, you can easily study and pinpoint your target customers nowadays. By using these resources and asking the right questions, you can have a deep understanding of your customers burning desires and their urgent pain points – so you can consistently craft great offers for them.

  1. HOW much can I afford to invest? How much return do I expect ?


To be frank, for everyone who wants to start a business – and the ultimate goal is to earn MONEY. So, it is crucial for the ones who are just starting out to plan their budget properly and take into consideration all possible expenses – and not be over-optimistic about potential profits at the early stage.

  1. WHAT marketing strategies to use to drive targeted traffic

business marketing

In the early stages of your business, one of the most difficult challenges will be MARKETING — choosing the most effective ways (and channels) to increase your brand awareness and to promote your offers. You need to be present (and grab attention) on social media platforms because most of your potential customers are there (Facebook, Instagram, Snapchat, etc…)

Success is for the ones who prepare.


With enough preparation and clear understanding of your business (and your target market), you’ll stand a better chance of making predictable and scalable income.

Want to discover more entrepreneurial secrets no one will tell you?

Click on the word “BIGWHEEL” to visit their Facebook fan page now!


Big Wheel 巨轮企业also provides professional growth packages specially designed for new business owners.


Start leveraging BIG WHEEL’s affordable and useful resources to build your SUCCESSFUL business!

Read more articles about why you still can’t perform after getting all the marketing courses

Read more articles about building your online branding with Iprima Talents

Basil Tiong About the author

A picture speaks a thousand words. A sentence covers a thousand feels. I believe communication is a miracle created not to be mastered but to be embraced. You might see communication as a skill, but I see it as an art. I call myself an artist. Cause I write – so the words can sing your story. And I design – so the graphics can speak your soul. Often, when I do both, the story is sold. Tell me your story, and we’ll make the world listen.