4 Social Media Trends That Colours 2018
Social Media Trends You Should Keep Track Of In The Future
Social media is like mobile phones: almost everyone has at least one social media account. It’s so ubiquitous, it will be strange if one person says he does not have it.
Although most people have social media accounts, young people are the largest group to have one. According to Pew Research Centre, 88% of people in the age group of 18 to 29 years old use any kinds of social media. People from the age group of 30 to 49 years old contribute to 78% of social media usage. And those figures are from the United States of America alone.
In Malaysia, the statistics for social media consumption is much less. The figures are still significant besides. According to the Digital Influence Lab, the age group of 15 to 34 years old made up of 59% of social media usage. People from the age group of 35 to 44 years old made up of 21% of the statistics. Not forgetting to mention, people from both mentioned age groups made up of 90% and 84% of internet usage on a daily basis respectively.
According to GlobalStats, nearly 78% of Malaysians uses Facebook, spending over 90% of their time on the social media giant. This proves Facebook is the leading social media platform in the South East Asian country. Instagram commands a small following of 1.7%, its users spent over 56% of their time on it, according to iamk-Learning Centre.
But enough with the statistics. We are here for the social media trends.
With young people spending such a huge amount of time online, we have compiled a list of trends that made 2018. Let’s have a look at it!
1. Social Listening
Social Listening means you track your “social status” by “listening” to what people say about you. It applies to companies with brick-and-mortar shops too.
This trend isn’t exactly new but it is picking up popularity and is set to increase in the years to come. As social media users, you should pay more attention to this trend. You have to pay attention to what people say about you: the good, the bad, the ugly. It goes beyond what they say directly to you. You should prepare for third-degree opinions of you and your products shared around online.
If a good solid percentage of your product users are complaining about your product, that’s where social listening comes in. PR goes beyond your traditional method of pushing your product. Don’t be expecting luck to play out the rest for you. It requires you to listen to your customers to maintain a positive presence of you and your product in the market.
By using social listening, you can easily find answers to some of your burning questions. To get the most out of social listening, try perusing Brandwatch, Hootsuites Insights, and Mentions.
Regardless of what your opinion of Facebook is, the social media giant continues to dominate its peers. As mentioned previously, the majority of young Malaysian social media users peruses Facebook.
Facebook has compiled their overall statistics for the year 2017. It has reported having daily active users (DAU) of 1.40 million users and 2.13 billion active monthly active users (MAU). Boasting such impressive statistics, you would be quite missing out if you do not have a Facebook account!
Have a product or service to sell? Get it out on Facebook. Have a long post rant? Facebook. Heck, even interacting with fans, Facebook has it covered for you!
The point here is that if you are trying to get an audience for anything, Facebook already has it readily available to you. Your age group and target market are all there. To put it simply: be active on Facebook.
3. Videos and live-streaming
Ever log into your social media account only to be greeted by a slew of videos? Whether you are interested in the contents or not? Well yeah, you better buckle up as videos are set to be a key player across most, if not all social media platforms.
Videos and live-streaming are not like written blogs. Like social listening, it has been around for some time and may pick up in the next few years.
In all honesty, videos and live-streaming are great social media tools to interact with your fans. Especially live-streaming. You can do quick Q&A sessions, you can do a demo, you can even stream events! It’s so useful people should try it sometimes.
4. Social media stories
Social media stories are steadily picking up a following amongst young people. It’s a no-brainer function introduced by Snapchat. The app was eventually was bought over by social media giant Facebook. Now it’s incorporated across social media platforms Facebook and Instagram.
Stories is a relatively easy function to operate. Users often will upload a series of pictures or short videos. The pictures and videos will be online for 24 hours before it completely disappears. Not forgetting to mention, if you are a business owner who has an online store, stories would be a great way to attract customers. According to Sprout Social, for every 5 organic Instagram stories posted gets you 1 direct message.
To say the least: do not post way too many stories every day as it may make you seem desperate. Keep it sweet and simple.
In conclusion, 2018 has been a fairly interesting year for social media trends. Whether you are using social media for personal use, or for business purposes, it has you covered. Just remember to not abuse your presence on social media as it often creates an unrecoverable mess.