How to Generate Customers Every Month Automatically?
Are you selling products or services? Have you been able to generate customers to do a recurring purchase? Most companies are able to sell to their customers for the first time, however, it is very hard to increase the customer’s value and sell other services to them. So here are some of the tips that you will make your customers buy and buy from you again.
This is very important. One of the keys to generate customers that buy your products regularly is by doing a subscription basis. If you sell services like training or coaching, you can create a new resource for your audience every month. Then you can sell it on a subscription basis and upload it to your website or send them via email.
If you sell products, you can look at Dollar Shave Club as an example. They managed to get their customers pay every month to get the new shave pack sent to them monthly. That is genius as most of the men need a new shaver every month. Subscription will be the easiest choice as they are free from the hassle of going to the supermarket.
A lot of businesses haven’t tapped into subscription basis model and most of them who have done it well succeed. It’s your turn now.
The lead magnet is a resource or something that you can give your prospects as a trial or ‘tester’ of your product. It is very useful to make new prospects ‘taste’ your product and very effective to remind and upsell the old customers your new products.
For example, if you provide training, you can give them a checklist or slides that contain valuable and relevant information. Always remember to give USEFUL resources that they will not get somewhere else.
If you are in FMCG (Fast-Moving Consumer Goods) industry, you can consider to giveaway some sample as a tester to your customers. They will surely appreciate it and there is a big chance for them to purchase from you again.
Another angle that is commonly known to attract many people to buy your product is promotions. Promotions can be varied from discount, free product, lucky draw, and reward points. Your creativity plays a important role, implement any kind of promotions on your mind that fit your business accordingly. You can also make a celebration based promotion like Christmas, Chinese New Year, or Black Friday. Many companies use this tactic and it works very well.
The best thing about promotion is you can pair it with any marketing tools to make it even more powerful. For example, you can use Facebook Ads to reach out to more audience and spread your promotion. With Facebook targeting, you can market to your preference audience at specific range of age, gender, location, occupation, interests, behavior and many more. IT golds a higher possibility to generate customers from the target audience instead of just market to everyone, regardless of their needs and wants.
You can use Facebook Ads and lead your target market to a landing page containing all your offers and promotions. Make sure to put a Facebook pixel on your landing page for re-targeting purpose. After that, you can re-target them on Facebook, meaning your ads will follow them wherever they go.
They will be reminded overtime of your products and it will increase the chance for them to buy your products. Then you can build a sales funnel and keep re-targeting your loyal customers every month.
One of the other effective tools that you can generate customers is email marketing. Surprisingly, many still check their emails every day. There is a very high chance that your email will be opened. Use your past customer’s emails as your targeted list and create a newsletter. You can send a different newsletter every few days or every week, it’s totally your choice. However, try to put a great offer and promotion in your email to attract them to take your services again. Once again, link the email to a landing page so you can track them easily. Create a segmentation for those who click on your email and opt-in on your landing page and those who don’t. Always use an eye-catching subject line as a bait to make your customers open the email.
So these are the few tips that you can try to generate customers and get recurring sales, but the most important thing is to build a nurturing and good relationship with your customers. Once they appreciate the relationship, they will not mind using your service over and over again, even recommend you to their friends.
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